HOW TO CREATE FASHION BRAND AWARENESS MARKETING CAMPAIGN?, Fashion Marketing Idea 2024

New York, London, Madrid, Milan, or Paris, Fashion Weeks are highly eye-catching and demanding events in the fashion world. The show is distributed through print, digital, semi-digital, web, online, and offline media. It represents a huge marketing opportunity for fashion brands and advertisers. but after success ramp-walk, you need more awareness about your brand label, through digital, semi-digital, and traditional mediums. Hence, your fashion marketing campaigns have to innovate and be creative to stand out from the crowd.

Best Marketing Campaigns for Fashion Brands | 2024 Guide

With the trend consumer perception is changing and becoming direct, rather than confused,. consumers know what they need according to their body type, skin type, or even per budget and sometimes according to the location, these situation creates a massive influence on buyers’ decision. Hence, to create a successful marketing campaign for fashion brands in 2024 you need to have a crystal-clear target checklist. Hence, to give you a 100% result-oriented fashion marketing plan we will consider a situation and based on that we will create a massive fashion brand awareness campaign.

“Situation: You are a fashion start-up brand or you just launched your label at Fashion Week 2023, but now in 2024 moved to UAE, Dubai, and you want to start your fashion brand outlets and an e-commerce store“. After all the formalities, you want to create your brand identity and awareness. So, What will be the plan?

“The ABC of Fashion Business”

Before we start anything, gather all your brand kit materials, like;

1. Login credentials for social media and Google account
2. Logo high-resolution file
3. Product images
4. Product icons
5. Brand story
6. Team contact details
7. Company profile
8. Slogans
9. About details
10. Products definition

Part A: Brand outlet

This part is a pillar of business because you need to design your fashion brand outlet in Dubai as per your business goal, by defining the buyer/audience list:

• Seasonal Buyer
• Fashion Enthusiasts
• Shopping Loving
• Formal lifestyle buyer
• Casual lifestyle buyer
• Party wear buyer

These 6 audience categories are going to pay for your products. Hence, you need to cover the ideas that will impress, and attract and will be responsible for establishing an irresistible call between your store and customer.

A few points need to be remembered while designing the fashion outlet in Dubai:

1. Color, Font, and Language to impress Middle Eastern demography, but don’t forget to display your culture,
2. Section for each category,
3. Separate sections for luxury buyers like cabins or desks,
4. Seasonal display for offers, thanksgiving, latest edition,
5. Don’t color the front phase too much,
6. Smiling staff must be able to handle family, teens,
7. Make the ambiance scripture friendly,
8. Feedback management system,
9. Return and collection counter,
10. Size-friendly fashion outlet,

These top 10 tips will help you in designing your fashion outlet in Dubai.

Part B: Online Store

Your fashion online store can be designed by following 3 ideas:

1. Sale focused,
2. Outlet replica,
3. Brand portal display,

Sale and conversion-focused online fashion website design

• You can take inspiration from fast-fashion business websites like Zara, Fashion Nova, etc.
• Collect data as much as possible for fashion marketing plans,
• Focus on customer journey & user experience,
• Add multiple payment methods,
• Display & add to cart policy from home page,
• Keep all digital integrations ready like, SMS, E-mail, WhatsApp, Social media,

Fashion outlet replica website

• The best way to keep your buyer’s faith positive,
• Use minimum color combination, show maximum features,
• Add mandatory sections like your outlet,
• One-click sign-up and check-out,

Fashion brand display website

• No sale and promotion activity,
• Show important information and updates,
• Display the latest and top designs,
• Show brand strength in the fashion world,
• Display key people and designers, and branch information,

Part C: Fashion Brand Awareness Marketing Campaign

Wait, do a recap! You have done the branding, you have done the outlet design, and your online store is ready to go live.

If yes then let’s ring the bell of your fashion brand marketing campaign with the following platforms, targets, deadlines, and a measurable strategic application. Every business person should create a goal with an achievable target. Hence, we will share a smart campaign strategy for the fashion brand, as mentioned below:

1. Specificity of your audience and what needs to be done to reach them!
2. Measure your audience size and target as per your capacity!
3. Achievability of your goal is important, make sure that you can achieve the goal with your resources!
4. Relevancy of the campaign with audience likes & dislikes is important, make sure your content is going to create a wow factor in your marketing campaign!
5. Time-bound of the campaign is important because based on your campaign timeline you need to observe your success!

Every marketing campaign follows a policy where the main objective is to deliver profitable results and “SMART MARKETING CAMPAIGN” is the proven way!

SMART

AUDIENCE	Tracking	BUDGET	CONTENTS	TIMELINE
Geo: DUBAI, UAE	Website visit, day, month, week, top location, top device, top category visited, gender, spends, peak hours	Video, GIF, image	Video, Gif, image	3 Months
Age: 18 to 40	Tracking codes & Pixel integrations, GA4, Microsoft clarity, etc.	Ad frequency	Blogs
followed by the total population		Retargeting ads	Vlog, & podcast
		Non-stop	Customer’s content, & brand abassador

You will require a professional!

Audience set-up: Suppose your target audience size is 12,000,00 in the UAE population, then you need to divide your audience into 3 months, which means you need to target a minimum of 4 lakh audience in a month. However, if you are loaded then you can target all 12 lacs at once for the 3 months. According to the campaign create your landing page or use the website for the Google or social media campaign and create multiple campaigns with the contents.

As per your budget, you must select your ad frequency at least 3 times. This means you are going to show your ad 3 times a day to each person. Also, create a separate re-marketing campaign to target the visitors.

Platform: Go with Google display network demand generation campaign and YouTube campaign, complete META network, TikTok, and SnapChat.

Budget: You are targeting a 400,000 audience per month, displaying the ad three times a day, including re-marketing efforts. This means you need at least 10 to 12 million views in a month.

NOTE: “You need to divide the views among 4 to 5 platforms, including Google and other social media platforms. Therefore, seek assistance from a marketing expert. By following this method, your goal will become achievable and measurable. Please be informed that the above-mentioned details are required for multiple experts, including those specializing in social media, Google Ads, content creation, video, etc.”

All the best.