With on going controversies between upcoming movie of Shah Rukh Khan and bollywood boycott trend by wing supporters It is important to trace the impact of Bollywood king Shah Rukh Khan on the future of Indian cinema and in bringing fans back to the theatres.
OTT platforms such as Netflix, Amazon Prime and Disney Plus Hotstar have seen a tremendous increase in users after the 2019 Covid pandemic, also OTT platforms content geners are better then the bollywood copy cat of south cinema. The success of OTT was not enough then the death of Sushant Singh Rajpoot added extrem flame to the downfall of Bollywood. Today every new release movie at the box office is suffering from the such boycott trends and low audience flaws in theaters. legendary actors like Aamir Khan, Akshay Kumar, and Salman Khan and directors like Rohit Shetty also failed to impress the audience.
According to Statista report on OTT:
- Revenue in the OTT Video segment is projected to reach US$3.02bn in 2023.
- Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 7.69%, resulting in a projected market volume of US$4.05bn by 2027
On the other hand, the rank of Bollywood has declined; sources & KPMG
In such a downfall, a big budget film can be a dangerous move but actors like Shah Rukh Khan and production houses like YRF are taking a big step to keep Bollywood alive and theaters profitable.
The badshah of Bollywood has already faced a lot of fake news propaganda on social media and mainstream media against his son Aryan Khan’s drug case but remained silent, positive, and impactful in 2022., positive and impactfull in 2022, but things never become simple of him, after the release of the Pathaan movie song Besharam Rang religious sentiments issue got high and again #boycottpathaan started on Twitter, in such circumstances, the actor is not turning down and released Pathan movie trailer today;
and got 3,657,558 views Premiered 5 hours ago #pathaan#newmovie2023#deepikapadukone also getting positive response from the audience;
And, yes Pathaan trailer is adding wow factor in Shah Rukh Khan movie list. In the recent survey of Filmfare India, the audience is waiting and want to see Shah Rukh Khan again on the screen.
We too believe that the Pathaan movie is going to add a new chapter in Bollywood history and will be able to call the audience back to the theater with full potential.