ZARA
Let’s understand, How to pronounce ZARA?
We sure you’re probably pronouncing ‘Zara’ wrong from many years — here’s how to say it, • Americans mispronounce Zara all the time, because in reality american english is almost out of grammar. Your first attempt to call the brand is as “ZAH-RAH” or “ZA-RA” but this is wrong.
The real sound and pronunciation is not “ZAH-RAH” or “ZA-RA” but actually it is more like “tsah-dah.” Yeah, honestly.
We totally understand that, the pronunciation of the famous fashion brand Zara seems pretty obvious and easy. Two constonants and two vowels — what could go wrong? It’s “Zah-rah,” right?
But No! It’s actually “tsah-dah.”
Basical the brand is based in Arteixo, Spain (though it’s owned by the Galicia-based multinational conglomerate Intidex). In Arteixo, the letter “Z” in “Zara” sounds more like a “ts” sound and the letter “r” sounds more like a light “d.” Your can improve by saying Tah-dah, but actually it is “TSAH-DAH”.
NIKE
Even the Google is wrong in pronouncing brand names, which means, Have You Been Pronouncing “Nike” Wrong Your Whole Life?
Well the answer is yes. You were sounding wrong, let’ correct and understand, how to pronounce NIKE
When we say “NIKE” We sound close to “Nigh-K,” “Nee-Kay,” Ni-Key” but is it correct?
No!
Back in 2014, two students named Ben Martin and Kendal Peters wrote to Nike chairman Phillip Knight to settle the debate once and for all and in this settlement request they also asked most unanswered question of the world.
They asked ”
It's Nikey, not Nike. pic.twitter.com/Xo952HR8k7
— Stewart Wadden (@StewartWadden) June 2, 2014
Here you can see the circle mark as selection of correct pronunciation.
So the real sound is ” NI-KEY”
Gucci
The most popular and most mispronounced brand, and the word Gucci is very common, especially in Indian films, or in Punjabi pop-songs. Let’s drill down to the brand sound and figure out how to pronounce Gucci.
First of all, understand that it is not English word, it is an Italian high-end luxury fashion house based in Florence, Italy. Consumers oftenly pronounce this world as “Guchi” or “Goo-Chee” but the real sound and pronunciation is “gootch-ee”.
Louis Vuitton
Here, even Google language detect is almost dead, because again Louis Vuitton is not from English literature or any literature. Let’s zoom the brand and understand how to pronounce Louis Vuitton.
Well, the first fact is that it is a name from French culture. It is the name of a man “Louis Vuitton Malletier”, commonly known as Louis Vuitton, who founded his brand in 1854 as Louis Vuitton, often pronounced “loo-ee vwee-ton” instead of “loo-ee vwee-tawn“
Hermes
We Love Hermes, but we pronounce it completely wrong. Well I’m not trolling the Google here but again it is not english. Let’s catch the pronunciation of Hermes.
First byte of fact is that, Hermes word is from Greek mythology and from ancient Green religion, hermes is god of herald as a protector of heralds, and the real sound is not “her-meez” it is actually “air-mez“.
Chanel
Today, The Dubai Mall would look dry and tasteless without a Chanel store but the way we pronounce we almost kill the brand impression. Let’s understand the French culture again and review how to pronounce Chanel.
As, I said French, yes again it is from French culture, Chanel was founded by Gabrielle Bonheur “Coco” Chanel, channel often get addressed as COCO, to support herself financially, a future designer began working as a maid and singer in cabarets. She gained fame for singing the song “Qui qu’a vu Coco?” This led to her nickname, Coco, which also means “darling” in French.
Again, it is not English and real sound and pronunciation of Chanel is not “Cha-Nel” or “shan-el” but actually it is “shah-nel“
Dior
Today, Dior is identity of luxury but another well mispronounced word. Hold your heart beat and believe me these are not from English world.
Dior, is from the a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group.
The real pronounce of Dior is Not ” DEE-OR” or ” DI=OR” but actually it is “DWAR“
Givenchy
Well, this one is really funny to me, When I see people mispronounce it in public and pretend that’s what they’re using, See here I am targeting anyone but it is your responsibility to know about the brand you are using by paying thousands of dollars and it is also the responsibility of the sales executive to correct the buyers. Ah no worries I’m here to help you.
Buyers often pronounced Givenchy as “gee-von-chee” instead of “zjee-von-shee” yes this is real.
Balenciaga
If you like jackets or punjabi pop-songs or love diljit dosanjh then I’m sure your love this brand but the question is, are you pronouncing Balenciaga correctly? if not then let me help you.
Most of the time people call it wrong due to fast speech or no-knowledge and sounds like “Ba-lan-Chee-aa-ga” or “bal-en-see-aga” the real pronounce of Balenciage is “bal-en-thee-ah-ga“.
Hold on one second, I forgot to tell you that Balenciaga is also not english word, the word and brand is Spanish.
Adidas
Oh yah, I understood, why this one? it is popular ironman right? how anyone can pronounce it wrong? by keeping the journey of saying “it is not english brand” let me repeat it again. Oh yes it is a Germany-based international sportswear brand specializing in shoes.
And the word “Adidas” is actually no from any literature then how does adidas stand for?
The name adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.
And the real pronunciation of Adidas is like “AH-DEE-DAZ” or “AH-dee-dahs” The emphasis is on the first syllable, “AH”, and the “s” is pronounced like a “z”, but not “Aa-di-das”.
We hope our content will help you in pronouncing your lovely brand correctly.
