Top 10 Brand Names You're Pronouncing Wrong

How To Pronounce Popular Brand Names


Let’s understand, How to pronounce ZARA.

We are sure you’ve probably pronounced ‘Zara’ wrong from many years — here’s how to say it, • Americans mispronounce Zara all the time, because, in reality, American English is almost out of grammar. Your first attempt to call the brand is like “ZAH-RAH” or “ZA-RA” but this is wrong.

The real sound and pronunciation are not “ZAH-RAH” or “ZA-RA” but actually it is more like “tsah-dah.” Yeah, honestly.

We totally understand that the pronunciation of the famous fashion brand Zara seems pretty obvious and easy. Two consonants and two vowels — what could go wrong? It’s “Zah-rah,” right?

But No! It’s actually “tsah-dah.”

Basically, the brand is based in Arteixo, Spain (though it’s owned by the Galicia-based multinational conglomerate Intidex). In Arteixo, the letter “Z” in “Zara” sounds more like a “ts” sound, and the letter “r” sounds more like a light “d.” You can improve by saying Tah-dah, but actually, it is “TSAH-DAH”.


Even the Google is wrong in pronouncing brand names, which means, Have You Been Pronouncing “Nike” Wrong Your Whole Life?

Well, the answer is yes. You were sounding wrong, let’s correct and understand, how to pronounce NIKE

When we say “NIKE” We sound close to “Nigh-K,” “Nee-Kay,” Ni-Key” but is it correct?


Back in 2014, two students named Ben Martin and Kendal Peters wrote to Nike chairman Phillip Knight to settle the debate once and for all, and in this settlement request, they also asked the most unanswered question in the world.

They asked ”

Here you can see the circle mark as a selection of correct pronunciation.

So the real sound is ” NI-KEY”


The most popular and most mispronounced brand and the word Gucci is very common, especially in Indian films, or in Punjabi pop songs. Let’s drill down to the brand sound and figure out how to pronounce Gucci.

First of all, understand that it is not English word, it is an Italian high-end luxury fashion house based in Florence, Italy. Consumers oftenly pronounce this word as “Guchi” or “Goo-Chee” but the real sound and pronunciation is “gootch-ee”.

Louis Vuitton

Here, even Google language detection is almost dead, because again Louis Vuitton is not from English literature or any literature. Let’s zoom the brand and understand how to pronounce Louis Vuitton.

Well, the first fact is that it is a name from French culture. It is the name of a man “Louis Vuitton Malletier”, commonly known as Louis Vuitton, who founded his brand in 1854 as Louis Vuitton, often pronounced “loo-ee vwee-ton” instead of “loo-ee vwee-tawn


We Love Hermes, but we pronounce it completely wrong. Well I’m not trolling the Google here but again it is not English. Let’s catch the pronunciation of Hermes.

The first byte of fact is that Hermes word is from Greek mythology and from the ancient Greek religion, hermes is the god of heralds as a protector of heralds, and the real sound is not “her-meez” it is actually “air-mez“.


Today, The Dubai Mall would look dry and tasteless without a Chanel store but the way we pronounce we almost kill the brand impression. Let’s understand the French culture again and review how to pronounce Chanel.

As, I said French, yes again it is from French culture, Chanel was founded by Gabrielle Bonheur “Coco” Chanel, The channel often gets addressed as COCO, to support herself financially, a future designer began working as a maid and singer in cabarets. She gained fame for singing the song “Qui qu’a vu Coco?” This led to her nickname, Coco, which also means “darling” in French.

Again, it is not English and the real sound and pronunciation of Chanel is not “Cha-Nel” or “shan-el” but actually it is “shah-nel


Today, Dior is the identity of luxury but another well-mispronounced word. Hold your heart beat and believe me these are not from the English world.

Dior is from the a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group.

The real pronunciation of Dior is Not ” DEE-OR” or ” DI=OR” but actually it is “DWAR


Well, this one is really funny to me, When I see people mispronounce it in public and pretend that’s what they’re using, here I am targeting no one but it is your responsibility to know about the brand you are using by paying thousands of dollars and it is also the responsibility of the sales executive to correct the buyers. Ah, no worries I’m here to help you.

Buyers often pronounced Givenchy as “gee-von-chee” instead of “zjee-von-shee” Yes this is real.


If you like jackets or punjabi pop-songs or love diljit dosanjh then I’m sure your love this brand but the question is, are you pronouncing Balenciaga correctly? if not then let me help you.

Most of the time people call it wrong due to fast speech or no-knowledge and sounds like “Ba-lan-Chee-aa-ga” or “bal-en-see-aga” The real pronounce of Balenciaga is “bal-en-thee-ah-ga“.

Hold on one second, I forgot to tell you that Balenciaga is also not english word, the word and brand is Spanish.


Oh yeah, I understood, why this one? it is a popular ironman, right? how anyone can pronounce it wrong? By keeping the journey of saying “It is not an English brand” let me repeat it again. Oh yes, it is a Germany-based international sportswear brand specializing in shoes.

And the word “Adidas” is actually not from any literature then how does adidas stand for? 

The name adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create Adidas.

And the real pronunciation of Adidas is like “AH-DEE-DAZ” or “AH-dee-dahs” The emphasis is on the first syllable, “AH”, and the “s” is pronounced like a “z”, but not “Aa-di-das”.

We hope our content will help you pronounce your lovely brand correctly.

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